110:1 Rebrand

Written By Rochelle Ritchie

Rebranding Guardian childcare centres - 53 brands to 1.

Campaign

  • Rebrand of 110 childcare centres

  • Engaging current and prospective families, employees and the childcare industry

  • Driving community engagement and childcare enrolment.

Creative 

  • Rebrand, including: Website redesign, style guide, logo, tone of voice, content architecture

  • Templates, including: Blog, social and EDM 

  • Bus advertisements

  • Spotify ads.

Execution 

  • Branding executed internally

  • Internal and external comms plan

  • Creative development

  • Launch campaign to employees and parents

  • Ongoing always on content.

Result 

  • Increased employee satisfaction and retention around brand

  • 15% increase in requests for centre tours, measured over a six month period.

Rochelle Ritchie
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