ASX Listed FMCG

Delivering aggressive results for My Muscle Chef via social media-led marketing.

Campaign

• Always on management of organic and paid social

• Engaging previous clients, prospective clients and look-a-like audiences 

• Driving awareness, engagement, increased web traffic and improving sales/ROAS.

Creative 

• 1-photoshoot per month

• Repurposing photoshoot content for always on content, including;

  • 50-static assets per month

  • 10-video/GIF assets per month.

Execution 

• $50K+ ad spend per month

• Content generation, paid/performance optimisations

• Strict KPIs around cost per purchase. 

Result 

• 20% decreased cost per purchase

• 15% increase website traffic, measured over six months

• Additional methods of targeting - learnt through testing.