Health and Tech

Written By Rochelle Ritchie

Targeting health marketers with a solution to their problem.

Campaign

  • 3-month lead generation campaign

  • Targeting a new audience segment - health marketers

  • Driving brand awareness, targeted engagement and new business leads.

Creative

  • 1-research white paper

  • Range of social assets

  • Landing page - copy

  • 8+ EDMs 

  • Press release. 

Execution 

  • Creating ~30+ touch points 

  • Supporting lead nurturing with paid ads

  • Launching research paper.

Result 

  • 28 leads/ 21 MQLs/1 SQL

  • $20K direct pipeline built

  • AdNews and AdWeek feature.

Rochelle Ritchie
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